{"id":3138,"date":"2022-07-07T15:44:43","date_gmt":"2022-07-07T19:44:43","guid":{"rendered":"https:\/\/www.med.unc.edu\/patientprivacy\/?page_id=3138"},"modified":"2022-07-07T16:38:04","modified_gmt":"2022-07-07T20:38:04","slug":"fundraising-marketing-informational-newsletter-guidelines","status":"publish","type":"page","link":"https:\/\/www.med.unc.edu\/patientprivacy\/privacy-topics\/fundraising-marketing-informational-newsletter-guidelines\/","title":{"rendered":"Fundraising, Marketing, Informational Newsletter Guidelines"},"content":{"rendered":"<p>The uses and disclosures of PHI for Fundraising and Marketing purposes should be limited and may require patient authorization depending on the format and content.<\/p>\n<p>Follow the guidelines to use any patient information in support of clinical services for fundraising, marketing and informational newsletter communications. The guidelines expand upon the 大象传媒 Health <a href=\"https:\/\/www.med.unc.edu\/patientprivacy\/wp-content\/uploads\/sites\/524\/2018\/09\/Uses-and-Disclosures-of-PHI-for-Fundraising-Purposes.pdf\">Uses and Disclosures of PHI for Fundraising Purposes Policy<\/a> which applies to workforce members of the 大象传媒 (SOM).<\/p>\n<div role=\"tablist\" class=\"panel-group yourcustomclass oscitas-bootstrap-container\" id=\"unc-accordion-0\">\n\n<div class=\"panel panel-default oscitas-bootstrap-container\">\n\n    <div id=\"panel-heading-details-0-0\" class=\"panel-heading oscitas-bootstrap-container\" role=\"tab\">\n\n        <h2 class=\"panel-title oscitas-bootstrap-container\">\n\n            <button class=\"accordion-toggle oscitas-bootstrap-container collapsed\" \n                id = \"button-details-0-0\"\n                data-toggle=\"collapse\"\n                data-parent=\"#unc-accordion-0\"    \n                aria-controls=\"#details-0-0\"  \n                aria-expanded=\"true\" \n                href=\"#details-0-0\">\n                Fundraising Communications            <\/button>\n\n        <\/h2>\n\n    <\/div>\n\n    <div id=\"details-0-0\" class=\"panel-collapse collapse in oscitas-bootstrap-container\">\n\n        <div class=\"panel-body oscitas-bootstrap-container\">A communication to an individual by a covered entity (or the entity&#8217;s business associate or institutionally related foundation) for the purposes of raising funds for the covered entity. Fundraising communications include solicitations for donations or gifts, sponsorship of events, and communications for events or activities. <a class=\"btn btn-info btn-sm  oscitas-bootstrap-container\" target=\"_self\" href=\"https:\/\/www.med.unc.edu\/patientprivacy\/?page_id=3143&amp;preview=true\">Learn More<\/a><\/div>\n\n    <\/div>\n        \n<\/div>\n\n<div class=\"panel panel-default oscitas-bootstrap-container\">\n\n    <div id=\"panel-heading-details-0-1\" class=\"panel-heading oscitas-bootstrap-container\" role=\"tab\">\n\n        <h2 class=\"panel-title oscitas-bootstrap-container\">\n\n            <button class=\"accordion-toggle oscitas-bootstrap-container collapsed\" \n                id = \"button-details-0-1\"\n                data-toggle=\"collapse\"\n                data-parent=\"#unc-accordion-0\"    \n                aria-controls=\"#details-0-1\"  \n                aria-expanded=\"false\" \n                href=\"#details-0-1\">\n                Marketing Communications            <\/button>\n\n        <\/h2>\n\n    <\/div>\n\n    <div id=\"details-0-1\" class=\"panel-collapse collapse  oscitas-bootstrap-container\">\n\n        <div class=\"panel-body oscitas-bootstrap-container\">A communication about a product or service that encourages recipients of the communication to purchase or use the product or service. HIPAA generally prohibits use of PHI for marketing activities without prior patient authorization.<a class=\"btn btn-info btn-sm  oscitas-bootstrap-container\" target=\"_self\" href=\"https:\/\/www.med.unc.edu\/patientprivacy\/?page_id=3149&amp;preview=true\">Learn More<\/a><\/div>\n\n    <\/div>\n        \n<\/div>\n\n<div class=\"panel panel-default oscitas-bootstrap-container\">\n\n    <div id=\"panel-heading-details-0-2\" class=\"panel-heading oscitas-bootstrap-container\" role=\"tab\">\n\n        <h2 class=\"panel-title oscitas-bootstrap-container\">\n\n            <button class=\"accordion-toggle oscitas-bootstrap-container collapsed\" \n                id = \"button-details-0-2\"\n                data-toggle=\"collapse\"\n                data-parent=\"#unc-accordion-0\"    \n                aria-controls=\"#details-0-2\"  \n                aria-expanded=\"false\" \n                href=\"#details-0-2\">\n                Informational Newsletters            <\/button>\n\n        <\/h2>\n\n    <\/div>\n\n    <div id=\"details-0-2\" class=\"panel-collapse collapse  oscitas-bootstrap-container\">\n\n        <div class=\"panel-body oscitas-bootstrap-container\">Mass mailings and communications such as newsletters that do not use PHI to identify the recipients of the mailing would not fall under the HIPAA regulations.<a class=\"btn btn-info btn-sm  oscitas-bootstrap-container\" target=\"_self\" href=\"https:\/\/www.med.unc.edu\/patientprivacy\/?page_id=3152&amp;preview=true\">Learn More<\/a><\/div>\n\n    <\/div>\n        \n<\/div>\n\n<div class=\"panel panel-default oscitas-bootstrap-container\">\n\n    <div id=\"panel-heading-details-0-3\" class=\"panel-heading oscitas-bootstrap-container\" role=\"tab\">\n\n        <h2 class=\"panel-title oscitas-bootstrap-container\">\n\n            <button class=\"accordion-toggle oscitas-bootstrap-container collapsed\" \n                id = \"button-details-0-3\"\n                data-toggle=\"collapse\"\n                data-parent=\"#unc-accordion-0\"    \n                aria-controls=\"#details-0-3\"  \n                aria-expanded=\"false\" \n                href=\"#details-0-3\">\n                Guideline Chart Summary            <\/button>\n\n        <\/h2>\n\n    <\/div>\n\n    <div id=\"details-0-3\" class=\"panel-collapse collapse  oscitas-bootstrap-container\">\n\n        <div class=\"panel-body oscitas-bootstrap-container\">A table outlining each communication style, definitions, and HIPAA authorization requirements can be found here.<a class=\"btn btn-info btn-sm  oscitas-bootstrap-container\" target=\"_self\" href=\"https:\/\/www.med.unc.edu\/patientprivacy\/fundraising-marketing-informational-newsletter-summary-chart\/\">Learn More<\/a><\/div>\n\n    <\/div>\n        \n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The uses and disclosures of PHI for Fundraising and Marketing purposes should be limited and may require patient authorization depending on the format and content. Follow the guidelines to use any patient information in support of clinical services for fundraising, marketing and informational newsletter communications. The guidelines expand upon the 大象传媒 Health Uses and Disclosures &hellip; <a href=\"https:\/\/www.med.unc.edu\/patientprivacy\/privacy-topics\/fundraising-marketing-informational-newsletter-guidelines\/\" aria-label=\"Read more about Fundraising, Marketing, Informational Newsletter Guidelines\">Read more<\/a><\/p>\n","protected":false},"author":112015,"featured_media":3179,"parent":2487,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3138","page","type-page","status-publish","has-post-thumbnail","hentry","odd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fundraising, Marketing, Informational Newsletter Guidelines - Privacy Office<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.med.unc.edu\/patientprivacy\/privacy-topics\/fundraising-marketing-informational-newsletter-guidelines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundraising, Marketing, Informational Newsletter Guidelines - Privacy Office\" \/>\n<meta property=\"og:description\" content=\"The uses and disclosures of PHI for Fundraising and Marketing purposes should be limited and may require patient authorization depending on the format and content. 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